Category - Featured

Article after article, interview after interview on Embody3D has revealed one very prevalent theme, which is China’s inundation and domination of world manufacturing. Whether you’re in America and you thought Mexico was enough competition, then there was China. Whether you’re in developed Europe and you thought the baltic states and Eastern Europe was enough competition, [...]

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In this second part of the article series ‘Understanding Strong Materials’ we will explore physical design strategies to optimise the strength of products you design. Sometimes we need to make compromises between strength and weight to strike a balance that is fit for purpose. Reading the first article will be helpful understanding certain material properties so this [...]

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In this first part of the article series ‘Understanding Strong Materials’ we will explore the properties of material strength. In material science the strength of a material is characterised by its ability to withstand an applied stress without failure or breakage. It is imperative as an industrial designer to get the most out of the [...]

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When we observe an object with our eyes we make immediate judgments on what the objects function is and how it behaves. We also make judgements on how that product is positioned in the market. Does it look like a premium or budget product? Does it look modern or traditional? Does it look like it [...]

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Many times people ask me how much should I charge for Industrial Design Contract Work? Like many questions in life there is no definitive answer. In this article I hope to give you an idea of how much you could charge based on a number of factors. Details aside in this article, if there was [...]

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Design presentations and pitches are an integral part of the industrial design profession. As what is a great idea when there is no one to sell it? In fact many great ideas in our time haven’t come into fruition due to poor communication. A lot of the time within small to medium businesses we find [...]

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Unless you have been living under a cave the last couple of months you would know about the impending Apple release next week supposably featuring a new Apple Tablet potentially called the ‘ISlate’ ‘IPad’ ‘ITablet’ or for apple enthusiasts ‘Newton 2′. Despite countless rumours from Macrumours, Apple Insider, Endgadget, Gizmodo (all which are great sites [...]

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When it comes to intellectual property everyone seems to have their own opinion of how it all works. Industrial design as a profession plays a crucial role in the development and maintenance of patents and it is in your financial interest and in the justice of being recognised for your works to have a solid understanding of intellectual property.

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When it comes to intellectual property everyone seems to have their own opinion of how it all works. Industrial design as a profession plays a crucial role in the development and maintenance of patents and it is in your financial interest and in the justice of being recognised for your works to have a solid [...]

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This post continues the series User-Interface and Products. I recommend reading the second post to get a background on the design process when designing interfaces. User Interface Design Principles Logical Structure There should be a rationale behind the structuring of your interface. The structure should be recognisable and understandable for the user. This includes grouping [...]

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