Interview – Jonathan Caro – Masters Student

In this critical interview Jonathan Caro, currently undertaking an MA in CAD Design, gives us a great insight into student life as a designer in Nottingham, England. Jon is currently turning company logos into massive building structures in future cities. Sound bizarre? Well read on and find out more! For more information about Jon please check [...]

Interview – Stephen Mayall – Tiller Design

In this extended interview Stephen Mayall, Business Development Manager of Tiller Design, based in Australia and the UK, will outline some of the feature projects of Tiller as well as give an insight into the current state and future of the Australian Design Industry. Tiller is both a design and manufacturing business with a wide [...]

Taming the Dragon – The Manufacturing Apocalypse

Article after article, interview after interview on Embody3D has revealed one very prevalent theme, which is China’s inundation and domination of world manufacturing. Whether you’re in America and you thought Mexico was enough competition, then there was China. Whether you’re in developed Europe and you thought the baltic states and Eastern Europe was enough competition, [...]

Understanding Strong Materials Part 1 – Understanding Material Properties

In this first part of the article series ‘Understanding Strong Materials’ we will explore the properties of material strength. In material science the strength of a material is characterised by its ability to withstand an applied stress without failure or breakage. It is imperative as an industrial designer to get the most out of the [...]

Aesthetic Motifs in Products

When we observe an object with our eyes we make immediate judgments on what the objects function is and how it behaves. We also make judgements on how that product is positioned in the market. Does it look like a premium or budget product? Does it look modern or traditional? Does it look like it [...]

How much should I charge for Industrial Design Work?

Many times people ask me how much should I charge for Industrial Design Contract Work? Like many questions in life there is no definitive answer. In this article I hope to give you an idea of how much you could charge based on a number of factors. Details aside in this article, if there was [...]

Industrial Design Presentations and Pitches

Design presentations and pitches are an integral part of the industrial design profession. As what is a great idea when there is no one to sell it? In fact many great ideas in our time haven’t come into fruition due to poor communication. A lot of the time within small to medium businesses we find [...]

The Top Cliche Industrial Design Selling Points

Once and for all I am going to try and document the most commonly used cliche selling points industrial designers use. For some of us just a mutter of some of these cliches will get our tempers boiling and for others we might be mistaken for using them ourselves from time to time to suck [...]

The Apple Tablet! Does it matter for Industrial Design?

Unless you have been living under a cave the last couple of months you would know about the impending Apple release next week supposably featuring a new Apple Tablet potentially called the ‘ISlate’ ‘IPad’ ‘ITablet’ or for apple enthusiasts ‘Newton 2′. Despite countless rumours from Macrumours, Apple Insider, Endgadget, Gizmodo (all which are great sites [...]